Lamborghini’s chief executive says the brand’s identity still relies on the roar, power, and emotion of combustion engines. The Italian supercar maker plans to continue using them for at least another decade before fully going electric.
Hybrids become the focus
At Lamborghini’s London showroom, CEO Stephan Winkelmann said interest in electric cars is waning. He sees this as an opportunity to concentrate on hybrid technology that blends performance with emotion.
Within weeks, Lamborghini will decide whether its upcoming grand tourer, the Lanzador, will be fully electric or a plug-in hybrid. Winkelmann noted that while the company acts responsibly, its low-volume production limits its environmental impact.
Supercars built for thrill and passion
Lamborghini, owned by the Volkswagen Group, currently produces three main models. The Temerario and Revuelto are plug-in hybrid supercars combining powerful petrol engines with electric motors. They can run short distances on electricity but are designed for speed, sound, and excitement.
The Urus, Lamborghini’s luxury SUV, is available as both a plug-in hybrid and a petrol model. Though less extravagant than the supercars, it represents over half of the company’s global sales.
At the top of the range sits the Fenomeno. With a top speed exceeding 215 mph, only 30 will be built, each costing at least €3 million before taxes.
Electric ambitions on hold
Two years ago, Lamborghini planned an all-electric successor to the Urus for 2029. That project has been delayed, with the model not expected before 2035.
The Lanzador, initially designed as a fully electric grand tourer, is also under review. Winkelmann said the company may pivot to a hybrid version instead.
“Today, enthusiasm for electric cars is going down,” he said. “We see a major opportunity to keep combustion engines and battery systems working together longer than expected.”
Emotion remains key
Winkelmann insists that combustion engines define Lamborghini’s essence. “Our customers still want the sound, vibration, and emotion of a petrol engine,” he said.
This differs from Ferrari, which plans to unveil its first fully electric model, the Elettrica, next year. Ferrari promises the new car will preserve its signature driving passion — even without the roar of the engine.
Responsibility with perspective
Winkelmann said Lamborghini recognises the need to reduce emissions but keeps its scale in mind. “We sell 10,000 cars in a world producing 80 million annually, so our CO₂ footprint is small,” he explained.
He added, “We are socially responsible, but our influence is limited.”
From 2035, new petrol and diesel cars — including plug-in hybrids — will be banned across the EU and UK. Some manufacturers are lobbying for more time to account for industrial and economic challenges.
If rules shift, combustion engines could remain on the market beyond 2035. The UK also allows low-volume manufacturers producing fewer than 2,500 vehicles annually to continue. Lamborghini, which sold 795 cars in the UK last year, qualifies for that exemption.
