Media for Europe (MfE), the Italian media group founded by Silvio Berlusconi, has taken a major step into the German market. The group has acquired a 76% stake in ProSiebenSat.1, one of Germany’s leading broadcasters. The deal, valued at €1.9 billion, is set to reshape the European media landscape.
This acquisition positions MfE as a key player in Europe, aiming to compete directly with major U.S. streaming and tech firms like Netflix and Amazon. By combining resources, the merged entity is expected to become Europe’s largest free-to-air broadcaster.
Industry analysts say the move reflects a growing trend among European media groups to consolidate. Larger networks can better invest in original content, technology, and advertising, giving them a competitive edge against global streaming platforms.
The deal marks a strategic expansion for MfE, which already has a strong presence in Italy, France, and Spain. By entering the German market, the group gains access to one of Europe’s largest television audiences. ProSiebenSat.1 operates multiple popular channels and digital platforms, offering entertainment, news, and lifestyle programming.
Executives from MfE highlighted that the acquisition will focus on enhancing content production. They plan to invest in local shows, series, and digital platforms to attract broader audiences across Europe. This could include original drama, entertainment formats, and news programming, which have high engagement with viewers.
The merger is also expected to strengthen advertising opportunities. Advertisers often prefer working with broadcasters that can reach larger audiences across multiple countries. With a combined network, MfE and ProSiebenSat.1 can offer more comprehensive packages to European brands and international companies.
Experts note that European broadcasters have faced pressure in recent years from streaming giants. Netflix, Amazon Prime Video, and Disney+ have expanded rapidly, capturing both viewers and advertising revenue. By joining forces, MfE and ProSiebenSat.1 aim to provide competitive free-to-air alternatives and new digital services to retain audiences.
Regulators in both Italy and Germany are reviewing the acquisition to ensure it meets antitrust rules. Media consolidation often raises concerns about market dominance and content diversity. Observers expect a detailed review before final approvals are granted.
The deal also reflects a broader strategy by Berlusconi’s group to expand its influence beyond traditional TV. Digital transformation is a priority, with plans to improve online platforms and streaming services. Analysts suggest this could help European broadcasters remain relevant in an era of global media competition.
For viewers, the acquisition may bring fresh programming and innovative formats. Both companies have committed to maintaining local content while exploring new ways to reach audiences online and through mobile devices.
The €1.9 billion transaction underscores the value of major European broadcasters in today’s media market. As technology and viewing habits evolve, mergers like this could become more common, helping traditional media groups compete with global tech giants.
With the Berlusconi media acquisition Germany now complete, MfE is poised to reshape the European media landscape, offering more choices to viewers and creating a stronger platform for advertisers.
