Robert De Niro has introduced a major new step in luxury real estate in Egypt. The actor and Nobu Hospitality co founder unveiled the Nobu Egypt Residences project. It marks the brand’s first residences in the country. The move shows strong global interest in Egypt’s high end property market.
The Nobu Egypt Residences will be part of a larger development called OGAMI. It is located on Egypt’s Mediterranean North Coast in Ras El Hekma. The site covers 440 acres. It is being developed by Egyptian real estate company SODIC. The plan is to build a full luxury community with homes, hotels, and dining spaces.
The launch event took place at Nobu Hotel London Portman Square. Robert De Niro attended the event. Other key figures were Nobu co founder Meir Teper, Nobu Hospitality CEO Trevor Horwell, and SODIC General Manager Ayman Amer. They presented the project as a long term investment in Egypt’s tourism and lifestyle sector.
The Nobu Egypt Residences will not stand alone. They are part of a wider Nobu expansion across Egypt. The development will include a Nobu hotel, private residences, and restaurants. The goal is to create a full luxury destination. It will combine living spaces with global dining and hospitality services.
Nobu is also growing in other parts of Egypt. Nobu New Cairo is expected to open this week in Eastown District. Another project is planned for New Zayed in West Cairo. That site will also include a hotel and residences. These three projects together show a fast expansion plan in the country.
Company founders Nobu Matsuhisa, Robert De Niro, and Meir Teper shared a joint message. They said they are excited to bring Nobu to Egypt in a strong way. They highlighted Egypt’s culture, history, and energy. They also said the partnership with SODIC helps create spaces where food, design, and hospitality work together.
SODIC said the partnership supports Egypt’s growing global appeal. The company said the Nobu Egypt Residences project will attract investors, tourists, and homeowners. It believes the development will help position Egypt as a top destination for luxury travel and living.
The wider OGAMI project is designed as a master planned community. It will include residential areas, hotels, and leisure spaces. The North Coast location is already a growing hotspot for tourism investment. Developers see strong demand from both local and international buyers.
The timing of the project is also important for Egypt’s tourism sector. The country has seen rising global interest after major infrastructure and cultural projects. One key example is the Grand Egyptian Museum. It has helped bring more international attention to Egypt’s travel industry.
Experts in the real estate sector say luxury branded homes are growing fast. Projects like Nobu Egypt Residences are part of this trend. They combine hospitality services with private living. This model is becoming popular in coastal and resort areas.
The Nobu brand is known worldwide for its hotels and restaurants. It often blends Japanese inspired design with modern luxury. The company’s expansion in Egypt shows confidence in the market. It also reflects demand for high end lifestyle developments in North Africa and the Middle East.
With multiple projects planned in Cairo and on the North Coast, Nobu is building a strong presence in Egypt. The Nobu Egypt Residences project is expected to be one of its most important developments in the region. It connects real estate, tourism, and luxury hospitality in one plan.
Developers say the project will move forward in phases. More details on construction and delivery timelines are expected soon. For now, the launch signals a clear direction. Egypt is becoming a key location for global luxury brands and large scale property investment.
